UJAMAA
The 4th Nguzo Saba,
Celebrated on the third day of Kwanzaa.
Ujamaa translates to collective economics. Ujamaa is about building and maintaining businesses to profit from together.
Enrich Holdings in Maseru, Lesotho is a great model for this principle.
Enrich Holdings was started by 1200 Basotho people by collectively raising M4 million.
One of Enrich Holdings directors, Maine Maine says that this proves that it is not true that there is no money in Lesotho, and the key to realising that lies in our ability as individuals to come together to raise business resources.”
Today they have successfully started a chain of supermarkets which are filled with fresh locally sourced produce and rival the best retailers in Lesotho.
We are proud of Enrich and what they have achieved using this principle.
#enrichholdings